1010101010 Lights Out' is a novel campaign initiated by Exnora International after its success in its 99999 Lights Out Campaign for creating awareness on Global Warming.
10101010 in action: A '10 minute' public display of unison, when everyone will switch off their lights for 10 minutes at 10 pm on the 10th day of the 10th month of the 10th year of this millennium, in support of the fight against 'Global Warming'.
The Lights Out Campaign also aims at cutting down carbon footprint by individuals and organisations by 10% before 10th October 2010 and continue further reduction after that date. The ExNoRa Magic Book will serve as an evidence of one's contribution to save Earth , how one has reduced consumption of gas, electricity , fuel and water.
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